Starbucks pulled out from Australia by closing 61 of 84 stores.
In the case of one American coffee giant, globalisation deserved to fail. Starbucks makes really bad coffee.
Starbucks is almost entirely pulling out of Australia closing 61 of its 84 stores. In Melbourne, just five of the 16 stores are tipped to remain.
when Starbucks came to Australia to bring coffee and the cafe culture to the masses, it found that we already had it. Particularly in Melbourne, we have better coffee and more relaxing cafes than anything that Starbucks brought with it.
If Starbucks can teach us anything, it is that in the global marketplace, turning up to compete just isn’t enough. You have to be really good.
My point here is, Starbucks makes really bad coffee. At least , in Melbourne, I don’t find any reason to buy my coffee from Starbucks.