Something for you to think about.
You own a cafe, you manage to get some nice coffee beans at pretty low price, and selling a cup of coffee with normal market price. But, your cafe is located at some odd location. And you only have a couple of office workers patronize during working days, and absolutely quiet during weekend.
So your profit margin is high, but sales figure is low. Is this a good business to continue running? What would you do now?
Think about this in term of your trading. How does it relate to your trading? uhm….
Food for thought from Gav.